Dublin Bus launches new ways to get instant updates
The clocks have gone back, the evenings are darker and we all want to get where we’re going as quickly as possible. Today, Dublin Bus launched its Cut to the Chase campaign which sees some new ways to get instant updates about your bus route which will make getting around the city easier.
With 400,000 customers carried daily, Dublin Bus is always looking for ways to lighten the load and improve services for them. With the success of hashtag led campaigns on Twitter (@dublinbusnews) such as #IsThisYours (which reunites customer with their lost phones) and the increasing popularity of the account as the company’s chief customer service tool, new features have been introduced so customers can get the information they are looking for in an instant.
On @dublinbusnews, #DB will now be used in all tweets with each route given its own unique hashtag. So cut to the chase and get straight to the updates for your bus by simply searching #DB with your route number, e.g. #DB123, to be brought straight to what you need to know. Whether it’s a delayed bus due to an accident or a diversion on a route, the up-to-date info you need will be right there at your fingertips.
What if you’re heading to a concert in the Aviva or a match in Croker? Simply search #DBGettingThere and find out which routes will get you there. If you have a question about a bus route, simply tweet @dublinbusnews and include the hashtag route number, #DB46a, in your tweet and they’ll get back to you.
And not forgetting the 1 million Dubliners who have downloaded the handy Dublin Bus app. To make it even handier customers can keep their eyes peeled for the new Alerts feature. Users will now see alerts for any major disruptions along their route on the Real Time Info page for their bus stop.
Speaking about the launch of the Cut to the Chase campaign, Dublin Bus CEO Ray Coyne said: “Our vision is to provide a transport service where people feel safe, connected and part of sustainable community life in Dublin. We strive to find ways which can improve services for our customers. We’ve been using Twitter for years to allow us to deal with customers’ queries live and these changes now make it as easy as possible for users to find the information they need. Our app has also proved hugely successful with over 1 million downloads to date. The new Alerts section provides updates about your route as quickly as possible to minimise any disruption to your journey.”